7 Reasons SEO is Essential to Your Business
Discover why SEO is essential to competing for visibility and sales for your business online.
By now, you’ve probably at least heard of SEO, but don’t necessarily know what it means or how it benefits your business. SEO, or Search Engine Optimization describes techniques used to improve a website’s ranking in search engines like Google, Bing, or Yahoo. Basically, SEO is the key to visibility online. If that alone doesn’t explain why SEO is crucial to the success of your business, here are seven more reasons why you should care about SEO for growing your business:
Optimizing for search engines also optimizes for user experience
Google has gotten increasingly better at reading websites to determine relevancy and quality, leading to improved organic search results (the links that populate when you use a search engine). By developing fresh, well written content for your website on a regular basis, you are not only telling Google that your website is relevant and credible, but you are also providing a positive experience for your audience, encouraging new traffic and repeat visits.
More than half of all website visits come from organic search
While some people may go to a specific website like Amazon with a product in mind, most consumers will use a search engine to find the “best” goods and services to meet their needs. According to Conductor, 64 % of referral traffic comes from organic search. By increasing the ranking of your business in the organic search results, consumers will be far more likely to navigate to your site and give you their business.
SEO targets people actively seeking your goods and services
Rather than using a marketing approach that casts a net and hopes for the best (cold leads anyone?), have your business be the first listing that appears for people that want what you provide and are actively seeking you out online. It is much easier to sell to a customer that is already interested, than to convince one who isn’t.
Higher local search rankings equals increased visits and sales
When people search for a product or service in town, you want yours to be the one that appears first. According to Google, “50% of consumers who conducted a local search on their smartphone visited a store within a day, and 34% who searched on computer/tablet did the same.” Without SEO, someone else’s business may appear before yours in the search results, increasing the likelihood that consumers will visit and spend their money with your competitors instead of you.
SEO reinforces credibility
When a person searches “Best Running Shoes” or “Best Italian Food,” and your business listing appears at the top of the organic search results, it supports your credibility by telling consumers that you’re the best in the industry and increases the likelihood of conversion. By comparison, if your business appears on page 2 or 3, even if a consumer does manage to see it, they are still more likely to perceive one of the ten businesses on page 1 as more credible and choose them. If you want your business to consistently appear at the top of the results, you must utilize SEO.
“If You’re Not First, You’re Last!”
While we typically don’t look to Will Ferrell’s fictional racing champion, Ricky Bobby, for sage advice on digital marketing, his famous line in Talladega Nights couldn’t be more accurate when emphasizing the importance of having your listings on page 1 of the organic search results. SEO industry leader Moz, reports that 71.33% of clicks occur on the first page of search results. It just goes to show that if you want something to never be found, hide it on the second page of Google’s search results.
Consumers research before they ever enter the store
Thanks to the internet, consumers are able to research and make far more informed choices than in years past when they depended on a salesperson to guide them in their purchasing decisions. Often, consumers will do enough research on big ticket items that they may know more than the sales staff in house. Consumers determine what “the best” is by researching online and reading peer reviews. If your business is absent from the organic search results when they press enter, your business is guaranteed not to be considered when consumers are doing research to make their purchase.
As you can see, SEO is essential for businesses to be successful in both the internet and the real world. To learn more about how SEO services can improve your rankings and translate into sales for your business, contact Pinnacle Creative Marketing. Don’t wait another day - increase your clicks and profit with SEO today!